World Cup 2026
Everyone Speaks Soccer
Soccer is the most universal game in existence. And when the World Cup — its most universal stage — comes to America in 2026, we’ll celebrate and continue to fuel its rapid growth in the US, bringing fans closer to each other and the game they love. Because everyone speaks soccer; it just needs to speak back.
Gamespeak —
2026 World Cup App
The World Cup app was installed 12.9 million times in the U.S. alone during the 2022 tournament and 8.4 million times in the days leading up to it. It’s a vital connection to the hearts of all those who speak soccer and, for 2026, the app will have more to say — and give fans more of a say — than ever before. New experiences and activations will revolutionize the way they converse with the most prestigious, globally celebrated moment in sports.
Speak Your Soccer
After you install the app, you’ll create a fan profile, and share things like whether you’re new to soccer or a longtime fanatic and what you want out of watching the games so the app speaks your soccer and tailors the experience accordingly. More fluent than you were at the start? Change your settings at any time.
Let the Game Talk to You
Real-time stats and info will appear on in-app match broadcasts, from rule explanations to a player’s shot percentage, all based on your fan profile. You’ll also have access to unique camera angles during the game that let you see the action in ways you never have.
World Cup x Third Places
Watching the World Cup usually means having internet, cable, or both. And for a massive sporting event that’s supposed to bring us all together through our shared love of the game, this barrier simply can’t exist. So, we’re tearing down walls by painting public murals on them with QR codes that link to free Wi-Fi and live game streams on the World Cup app.
Speak Up
Women should never feel uncomfortable speaking their soccer. And, in the World Cup app, they’ll be able to give sports bars and other venues safety ratings so that, wherever they watch the match, they just need to worry about the score.
Sideline Seats
Even on the sidelines, you’re part of the game. All World Cup ‘26 matches will give 26 fans the chance to watch from the sidelines through live cameras they can control, with their faces projected on small screens across the fields. Fans can enter to win these “seats” through the World Cup app 24 hours before every match.
Inclusive Exclusive Jersey Drop
Service industry workers can’t pay for a ticket and have to work during World Cup matches, which really sucks. To soften the blow (and say thank you), we’re giving them exclusive, limited-edition jerseys made in collaboration with PALACE. Workers will get the distribution details via custom notifications from the World Cup app.