Jeni’s
Anything But Vanilla
While other ice creams practically melt into each other, Jeni’s has 48 unique flavors and zero plain ones. Reject the trends and find your own taste, because it’s better to be anything but vanilla.
Anything-But-Vanilla Cam
A new fan cam at stadiums and arenas — sponsored by Jeni’s — that spotlights the most expressive, animated, anything-but-vanilla bleacher creatures. The more you’re willing to prove you’ve got flavor, the more likely you’ll end up on the jumbotron.
Unbasic Training
Vanilla-ness is an epidemic, but it is curable. Jeni’s will launch a new TikTok series hosted by RuPaul on how to break away from the pack of drones and show off your unique flavor. These lessons will cover vital issues, including fashion sense and musical taste. You’ll learn geography, too – like where to find coffee shops besides that one (you know damn well which one).
Topping Plain
Attention, Vanilla Shoppers: Grab a free pack of Jeni’s flavor-based toppings in the frozen section of your local supermarket; right next to all the other ice cream you shouldn’t be buying. If you’re settling for vanilla, it’s the least you — and Jeni’s — can do.
Non-Vanilla Vocab
Slang gets old quick. So, Jeni’s is introducing more, posting new words and phrases on Instagram every week. Slang will be highlighted and archived on Jeni’s IG page to create a dictionary for anyone to comb through. Use the non-vanilla vocab word of the week with #nonvanillavocab and get a code for free ice cream.