Kraft Mac & Cheese
Stock Up On Cheddar
Over half of Gen Zers are stressed about their finances and don’t know how to manage them. Nothing a bowl of Kraft Mac & Cheese can’t help fix, though. Merging comfort food with financial empowerment, Kraft turned cheddar into cheddar – one bowl at a time.
Encouraging young investors to stock up on cheddar, we gave them partial shares of Kraft Heinz with every box of Mac & Cheese and partnered with stock-trading app Bloom to help them keep track of their shares and learn more about the market.
